What is RupiPay.com
RapiPay.com is a fintech start-up that provides payment solutions for businesses and enterprises through an agent-based business model. The company offers services such as DTH recharge, mobile recharge, bill payments, money transfers, Aadhar Enabled Payment System (AEPS), cash withdrawals, and much more. RapiPay is India’s leading Fintech company in the assisted payments category. The company operates the largest network of Direct Business Outlets and offers retail financial services to its consumers through an end-to-end payments solution platform equipped with technology and connectivity.
Website Owner
RapiPay Fintech Private Limited is the owner of the RapiPay website. The company is based in Noida, India, and was founded in 2015.
Website Niche
RapiPay offers a wide suite of banking and financial services to consumers, retailers, and MSMEs. The company’s services include digital banking as a service, micro ATM, Aadhaar Enabled Payment System (AEPS), money transfer, and bill payments.
Domain Age
The domain age of the website is 8 Years 3 Month 0 Days as of 20 Nov, 2023. This website domain was created on 2015-08-19. This is one of the oldest and trustworthy website.
Topics covered by website
RapiPay’s website covers a wide range of topics related to digital banking and financial services. Here is a detailed description of the topics covered by the website:
Digital Banking as a Service: RapiPay offers digital banking as a service, which allows businesses to offer banking services to their customers without having to set up a bank themselves. The service includes features such as account opening, deposits, withdrawals, and fund transfers.
Micro ATM: RapiPay’s micro ATM service allows customers to withdraw cash from their bank accounts using their Aadhaar card. The service is available at RapiPay’s Direct Business Outlets (DBOs) across India.
Aadhaar Enabled Payment System (AEPS): RapiPay’s AEPS service allows customers to make transactions using their Aadhaar card. The service is available at RapiPay’s DBOs across India.
Money Transfer: RapiPay’s money transfer service allows customers to transfer money to other bank accounts using their mobile phones. The service is available at RapiPay’s DBOs across India.
Bill Payments: RapiPay’s bill payment service allows customers to pay their utility bills, such as electricity, water, and gas bills, using their mobile phones. The service is available at RapiPay’s DBOs across India.
User Experience
RapiPay’s website is designed to provide a seamless user experience. The website is easy to navigate and provides users with all the information they need to make informed decisions about the company’s services. The website is also optimized for mobile devices, ensuring that users can access the website from anywhere, at any time.
Revenue Source
RapiPay generates revenue by providing services in the digital payment solution space via commission
Security and Privacy of Website
RapiPay has stringent security measures in place to protect the loss, misuse, and alteration of the information under its control. The company offers the use of a secure server whenever users change or access their account information. RapiPay’s privacy policy applies uniformly to its desktop website and mobile applications. The company will not sell, share or rent personal information to any third party or use email addresses/mobile numbers for unsolicited emails.
Social Media Presence of Website
RapiPay has a presence on various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. The company uses these platforms to share news, updates, and other relevant information with its followers.
Comparisons with Competitors
RapiPay’s competitors include MobiKwik, Finflux, Nubank, Liferay Digital Experience Platform, and Alkami Platform. Here is a detailed description of the competitors:
MobiKwik: MobiKwik is a digital wallet and online payment system that allows users to store money in a virtual wallet and then use it to pay for goods and services. The company also offers mobile phone recharges, bill payments, and other services.
Finflux: Finflux is a SaaS-based banking platform that offers all banking needs at one place, including loan origination, loan management, collection module, financial accounting, marketplace integration, app-based lending, alternative data-based credit scoring, reporting and analytics, and many more.
Nubank: Nubank is a leading financial technology company in Latin America. Its first product, launched in 2014, is a no-fee credit card that is fully managed by a mobile app. Almost 30 million people have requested the product since launch, and the company has passed the 12 million customer mark.
Liferay Digital Experience Platform: Liferay Digital Experience Platform is an open-source portal, content, and collaboration software.
Alkami Platform: Alkami Technology, Inc. is a cloud-based digital banking solutions provider for financial institutions in the United States that helps clients digitally transform through retail and business banking, digital account opening and loan origination, multi-payment fraud prevention, and data analytics and engagement solutions.
Website Mobile Responsiveness
RapiPay’s website is optimized for mobile devices, ensuring that users can access the website from anywhere, at any time.
Website Traffic and Rankings
| Metric | Value |
|---|---|
| Global Rank | 107,882 |
| Country Rank (India) | 7,029 |
| Category Rank (Finance) | 1,027 |
| Total Visits | 1.2M |
| Avg. Visit Duration | 00:02:30 |
| Pages per Visit | 2.5 |
| Bounce Rate | 68.17% |
| Traffic Sources | Direct: 53.72%, Referrals: 22.05%, Search: 24.23% |
Alternatives of website
Here is a detailed description of the competitors:
Finflux: Finflux is a SaaS-based banking platform that offers all banking needs at one place, including loan origination, loan management, collection module, financial accounting, marketplace integration, app-based lending, alternative data-based credit scoring, reporting and analytics, and many more.
Nubank: Nubank is a leading financial technology company in Latin America. Its first product, launched in 2014, is a no-fee credit card that is fully managed by a mobile app. Almost 30 million people have requested the product since launch, and the company has passed the 12 million customer mark.
Liferay Digital Experience Platform: Liferay Digital Experience Platform is an open-source portal, content, and collaboration software.
Conclusion
RapiPay is a comprehensive digital banking solution that offers a wide range of services to consumers, retailers, and MSMEs. The company’s website provides detailed information about its services, history, leadership team, and investor relations. With its end-to-end payments solution platform equipped with technology and connectivity, RapiPay is well-positioned to lead the digital banking revolution in India.